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To calculate your TikTok engagement rate, add a video's likes, comments, shares and saves, divide by your follower count (or by the video's views), then multiply by 100. Example: 500 likes and 100 comments on an account with 10,000 followers gives (500 + 100) / 10,000 x 100 = 6%.
The number only means something next to the right benchmark. Socialinsider's 2026 study puts the average TikTok engagement rate at 2.60% of followers, while in Revid's analysis of 176,367 TikToks with 1,000+ likes, viewers left 7.1% likes per view. Both are correct because they divide by different things. Comparing a by-views rate with a by-followers average is the most common way creators misread their own stats.
How to calculate TikTok engagement rate, step by step
- Open your analytics. In the app, go to your profile > menu > TikTok Studio > Analytics > View all. On a computer, use TikTok Studio Web from TikTok's website. You can pick 7, 28, 60 or 365 days, or a custom range.
- Pick a sample. For one video, use that video's numbers. For your account, use your last 10 videos, leaving out anything still getting its first wave of views.
- Write down the counts for each video: likes, comments, shares, saves and views.
- Apply one formula from the table below to each video.
- Average the results, and note the median. One viral video can drag the average far above what a typical post does; the median shows your normal level.
If you want the general definition behind the math, our guide on what engagement rate measures covers it across platforms.
The three TikTok engagement rate formulas
| Formula | Calculation | Use it for | Watch out for |
|---|---|---|---|
| Basic, by followers | (Likes + Comments) / Followers x 100 | Quick account checks, some brand forms | Ignores shares and saves |
| Full, by followers | (Likes + Comments + Shares + Saves) / Followers x 100 | Comparing with published averages, media kits | Swings with how far each video travels beyond your followers |
| By views | (Likes + Comments + Shares + Saves) / Views x 100 | Judging a single video | Not comparable with follower-based averages |
Some calculators drop saves from the by-views formula. That is fine as long as you use the same version every time.
Engagement rate by followers
This is the version most benchmark reports and brands use. It answers: relative to the size of my audience, how much interaction do my videos get? The worked example above (500 likes, 100 comments, 10,000 followers, 6%) is the basic version; add shares and saves to the top line for the full version.
Its weakness is that a single video that reaches far beyond your followers inflates the rate, and a video the algorithm barely shows deflates it, even if the content is equally good.
Engagement rate by views
TikTok distributes videos through the personalized For You feed on TikTok, not only to followers. Dividing by views measures how the people who actually saw a video reacted, which makes it the fairest way to compare two of your own videos with very different reach.
Which formula should you use?
- Judging which of your videos worked: by views.
- Comparing your account with a published average: use the same formula the benchmark used. Socialinsider's average is by followers.
- A brand asks for "engagement rate" without saying how: give the full by-followers rate over your last 10 videos, add the by-views rate, and state both formulas.
- Tracking progress month to month: pick one formula and never switch.
What is the average TikTok engagement rate?
The average TikTok engagement rate by followers was 2.60% in Socialinsider's 2026 study of 69 million short-form videos. That is far ahead of Instagram Reels (0.45%) and YouTube Shorts (0.30%) in the same study, so a rate that would be excellent on Instagram or YouTube can be ordinary on TikTok.
For by-views rates, Revid's own data gives a reference point. In Revid's analysis of 176,367 TikToks with 1,000+ likes posted between October 2025 and October 2026, viewers left 7.1% likes per view, 0.88% shares per view and 0.08% comments per view (full method in our study of what makes a TikTok go viral). The limit matters: every video in that sample had already passed 1,000 likes, so these are the rates of videos that did reasonably well, not of all TikToks.
| Benchmark | Source | Divided by | Value |
|---|---|---|---|
| Average engagement rate, TikTok | Socialinsider 2026, 69 million videos | Followers | 2.60% |
| Average engagement rate, Instagram Reels | Socialinsider 2026 | Followers | 0.45% |
| Average engagement rate, YouTube Shorts | Socialinsider 2026 | Followers | 0.30% |
| Likes per view | Revid, 176,367 TikToks with 1,000+ likes | Views | 7.1% |
| Shares per view | Revid, same sample | Views | 0.88% |
| Comments per view | Revid, same sample | Views | 0.08% |
Across Revid's full index of 2.39 million TikToks with 1,000+ likes (all posting dates), the figures were close: 7.9% likes, 0.50% shares and 0.07% comments per view, as published in our short-form video statistics.
Averages also shift with account size. HypeAuditor's free TikTok engagement calculator breaks benchmarks down by follower tier, which is a better comparison than the platform-wide figure if you are very small or very large.
What is a good engagement rate on TikTok?
- By followers: above 2.60% beats the average Socialinsider measured. If you are below it, check whether your recent videos simply reached fewer people than usual before changing your content.
- By views: likes per view near 7.1% puts a video in line with TikToks that already cleared 1,000 likes. Well below that across several videos usually points to the hook or the topic.
- Comments: they are the rarest action. In Revid's sample, viewers left under one comment per 1,000 views, so a video that pulls far more than that is sparking real conversation.
TikTok average views calculator
Average views = total views of your last 10 videos / 10. Use the median as well: sort the 10 view counts and take the middle, which ignores the one outlier that went viral.
For context, Socialinsider's 2026 study found that accounts with under 5,000 followers averaged 350 views per TikTok. In Revid's sample of TikToks that passed 1,000 likes, the median was 64.4K views, which is the level of a hit, not a typical post. Your median views matter twice: they are the base of the by-views engagement rate, and brands use them to estimate reach.
Free TikTok engagement rate calculators compared
| Tool | What it does | Best for |
|---|---|---|
| Socialinsider's free TikTok engagement calculator | Calculates engagement from likes, comments and shares | A quick check of your own or another account |
| HypeAuditor's calculator (linked above) | Engagement rate plus benchmarks by follower tier | Seeing how you compare with accounts your size |
| InsightIQ's TikTok engagement rate calculator | Free web calculator from a creator-data company | Brands vetting creators |
| Influencer Marketing Hub | Free influencer tools and annual benchmark reports | Creators and small businesses learning the numbers |
| Socialinsider (paid platform) | Historical tracking, competitor benchmarks | Brands and agencies reporting on many accounts |
| Exolyt | Paid TikTok analytics with detailed metrics | Professional TikTok marketers |
| Revid's free TikTok account audit | Reviews your account to show what works for you | Deciding what to post next |
When two calculators disagree, they almost always differ on the formula or on how many recent posts they count. Check both before trusting either number, and use the same tool every time you track progress.
How to raise your TikTok engagement rate
More comments: end with one specific question
"What do you think?" gets ignored. A question with an easy, opinionated answer ("Which one would you pick, A or B?") gets replies. Reply to early comments yourself: each reply adds to the count and gives others a thread to join.
Prompt to try
Make a 12-second vertical TikTok about one surprising coffee fact: most people store beans in the fridge, and it ruins the flavor. Open with the hook "Stop putting your coffee in the fridge", give the reason in one line, and end with "Send this to the friend who does this." Fast cuts, bold captions, upbeat music.
More shares: make it short and sendable
In Revid's TikTok data, videos under 15 seconds had the lowest median views of any length (58K) but the most shares per view: 1.41 per 100 views. Short, punchy videos are the ones people forward to a friend, so if your by-views share rate is low, test a few cuts under 15 seconds.
Length alone barely moves views: every bucket lands between 58K and 76K median views (the 790 videos over 10 minutes are a small, unusual group). Clips under 15 seconds get shared the most per view.
Source: Revid analysis of 176,367 TikToks with 1,000+ likes posted between Oct 1, 2025 and Oct 16, 2026 (61,203 creators)
Show the data
| Median views | Share that passed 1M views | Shares per 100 views | |
|---|---|---|---|
| Under 15 s | 57.6K | 11.6% | 1 |
| 16 to 30 s | 64.9K | 12.3% | 1 |
| 31 to 60 s | 61.8K | 11.8% | 1 |
| 61 to 90 s | 70.5K | 12.2% | 1 |
| 91 s to 3 min | 63.4K | 11.1% | 1 |
| 3 to 10 min | 76.4K | 12.4% | 1 |
| 10 min+ | 129.6K | 13.8% | 0 |
Save-worthy list prompt
Create a 30-second TikTok listing 5 free tools every new freelancer should set up in their first week, with each tool name and its use shown on screen as a numbered list. Hook: "Save this before you take your first client." Clean motion graphics style, calm voiceover, captions on every line.
More saves: give people something to keep
Lists, steps, recipes, templates and "save this for later" reference videos earn saves. Put the full list on screen so the viewer needs the video again.
More likes and longer watching: fix the first seconds
Every engagement metric depends on people staying past the opening. Start with the payoff or the problem, not an introduction; our list of TikTok hooks that stop the scroll has templates to copy.
Find formats that already earn engagement, with Revid
Instead of guessing, start from videos with proven engagement in your niche:
- Search Revid's library of about 2.77 million short-form videos, each stored with its public view, like, comment and share counts.
- Open a video with high engagement and run the free deep analysis (up to 60 a day), which explains its hook, structure and three ways to adapt it to your niche.
- Use Revid's viral video remix to turn that format into an original video about your topic.
- Publish it with Revid's social media scheduler: every post reports its views, likes and comments, so you can apply the by-views formula without leaving Revid.
Using your engagement rate in brand deals
- Show both rates and the formula. Brands compare creators, so a rate without its formula and date range is hard to trust. Our influencer media kit guide shows where to put it.
- Lead with median views. It is the most honest estimate of what a sponsored post will reach.
- Point to your best metric. A high share or save rate shows the audience acts on your content, which matters more to most brands than raw likes.
- Sanity-check your price. The free TikTok account worth calculator gives a starting range before you negotiate.
FAQ
Can a TikTok engagement rate be over 100%?
Yes, when you divide by followers. A video that reaches far beyond your followers can collect more likes than you have followers, which pushes the by-followers rate past 100%. The by-views rate cannot exceed 100% in practice.
Do views count as engagement on TikTok?
No. Views are reach, not engagement; engagement is what viewers do (like, comment, share, save). Views are used as the denominator in the by-views formula.
How many videos should I include when calculating my engagement rate?
Use your last 10 videos for an account-level rate. Fewer gives a number that one good or bad video can swing; far more mixes in old content that no longer reflects your account.
Does engagement rate affect TikTok Creator Rewards earnings?
Indirectly. Creator Rewards pays on qualified For You feed views, plus an Additional Reward that depends on how engaging and well-crafted the content is; see how much TikTok pays per view for the full rules.
