HJ: The Secret to Premium Branding

I discovered something crazy about the letters HJ that nobody talks about. These two letters

appear in more brand names than any other combination and there's actually a psychological

reason why. Companies use HJ because our brains process it as both familiar and premium

sounding. Think about it - Heinz originally wanted HJ Heinz, Hugo Boss uses HJ

in their luxury line, and even tech companies are obsessed with these letters.

The spacing between H and J creates this perfect visual balance that makes logos look more

expensive. Marketing teams literally pay thousands to consultants who know this secret.

Next time you see HJ anywhere, you'll realize you're looking at a carefully calculated decision