The Fitness Industry Owes You an Apology

means. The thing that's so striking is that he leads with an apology.

Imagine the entire industry saying, "Hey, we owe you an apology for selling the

promise 'lose 20 pounds in six weeks.'" Because that promise, I mean, it sounds great

on the surface. Of course. But the fallout it created, that's what he gets

into. Yep. He details these negative outcomes, saying the challenges

led to crash diets that just wrecked your metabolism. And the extreme schedules,

the burnout, all for what? He says the main output was just getting before and

after photos. Turning clients into what he calls marketing assets. Exactly.