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Activision Revamps Call of Duty Strategy

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Created December 10, 2025

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Video Transcript

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Big change for Call of Duty fans! Activision is breaking the cycle of Modern Warfare and Black

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Ops releases, aiming to deliver fresh surprises each year. This new approach

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comes after Black Ops 7 struggled with player engagement on Steam and received the lowest Metacritic

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scores in the series. In response, Activision will soon offer free multiplayer and

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zombie modes, plus a Double XP weekend to boost interest. By diversifying

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their release lineup, they're hoping to reignite player excitement and breathe new life into the

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franchise.

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