Athleisure to Luxleisure: Comfort as Status
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Your gym clothes are officially high fashion now. It is called Athleisure and it is the only
reason wearing leggings to a meeting is socially acceptable. This trend started with 70s sneakers
and exploded when Lululemon made yoga pants a billion-dollar industry. Post-pandemic life
cemented it, turning oversized hoodies and technical fabrics into everyday staples for everyone.
It has gotten so big that the word was actually added to the dictionary in 2016.
Now we are seeing the rise of Luxleisure, proving that looking comfortable is actually the ultimate status
symbol.
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