Audience as Commodity in Capitalism

Audience commodity: The concept that audiences are sold by media companies to advertisers,

making the audience itself a commodity in the media market. typically associated with wealth and

power. Bourgeoisie: The social class that owns the means of production in capitalist

societies, Capitalism: An economic system characterised by private or corporate ownership of capital

goods, by investments determined by private decision, and by prices, production,

and the distribution of goods that are determined mainly by competition in a free market.

Economic base: In Marxist theory, the economic base or 'base' refers to the modes of

production and relations of production (e.g., capitalism) that determine the structure of society.