Barbie and Hot Wheels: Toy Revolutionaries

The couple behind Barbie and Hot Wheels changed toy history forever. Ruth Handler created

Barbie in 1959 after watching her daughter play with paper dolls, imagining grown-up

roles. Her husband Elliot co-founded Mattel with her, and later their

company launched Hot Wheels in 1968. Together, they built a toy empire worth billions.

Ruth revolutionized dolls while Elliot perfected die-cast cars. Their partnership

proved that the best innovations come from understanding what kids actually want to play with.

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