Better Than Natural Sound

Musicians obsess over natural sound but here's the truth nobody wants to admit.

Your audience doesn't want natural. They want better than natural. Every hit song you

love is drenched in compression, saturation, and effects that would make a purist

scream. The Beatles used tape tricks. Modern pop is quantized to perfection.

Even live concerts pump through thousands of dollars of processing. We're not chasing reality.

We're chasing the fantasy version that lives in our heads. Natural sound is

actually boring because real life has bad acoustics, timing issues, and dynamic ranges

that lose attention. The music industry figured this out decades ago. Listeners are addicted