BLACKPINK’s Rise to Global Queens
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How did four girls go from YG trainees to the indisputable Queens of K-Pop? It all started in
2016 when they dropped Boombayah, instantly crushing the industry's "cutesy" stereotype with
a fierce girl-crush concept, but 2018 changed everything when DDU-DU DDU-DU went
viral and shattered YouTube records. They made history again in 2019 as the first K-Pop
girl group to rock Coachella, transitioning from idols to global superstars who simultaneously
conquered the fashion world as the faces of Chanel, Dior, Celine,
and YSL. From sold-out stadium tours to becoming the most-subscribed music artists on
YouTube, BLACKPINK isn’t just a group, they’re a global movement—BLACKPINK
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