BlackRock vs. The Individual Investor

BlackRock doesn’t invest like you do. When you invest, your money lives and dies by

price. If markets drop twenty percent, your portfolio drops with it.

That’s not how BlackRock operates. BlackRock manages over 9 trillion dollars in assets,

across ETFs, index funds and institutional portfolios. Their revenue comes from management fees —

typically around 0.1 to 0.3 percent of assets every year. You need prices

to rise to make money. They earn as long as money stays invested.

In 2023 alone, BlackRock generated over 17 billion dollars in revenue —

mostly from fees, not market bets. So market crashes threaten your future — but barely change