BMW Makes ALPINA Its Luxury Brand

big with BMW ALPINA. If you don’t know what ALPINA is — it’s basically BMW’s most exclusive cars.

They take normal BMWs and rebuild them by hand to be faster, smoother,

and way more luxurious, without being loud. Before, ALPINA was like a quiet partner.

Now BMW officially owns it and turned it into its own luxury brand. That means even

rarer cars, more customization, and serious ‘rich taste’ vibes. Not flashy like

M cars — this is for people who don’t need to flex.