Branding Over Talent in India

In India, it's not talent that sells, but labels. According to a recent

hiring survey, ninety-five percent of recruiters first check the candidate's college and company,

and only later their skill level; and those from IIT, IIM get a starting salary package three

times higher, even if their skill level is the same. On freelance platforms, writing 'ex-Google,

ex-Flipkart' increases your conversion rate by up to sixty percent. Even if you just

sold tea there. It's four times higher. In India, you're either a

brand or just another name in the crowd. So what to do? Make yourself a brand.

Start showcasing your work on Instagram, on LinkedIn. Understand that this country doesn't