Building a Strong Employer Brand: A Practical Playbook

Welcome. Today, we delve into building an employer brand that truly

attracts and retains top talent. An employer brand isn't just about perks.

It's the promise and proof delivered daily, especially on challenging days.

Respect and wellbeing are now essential, predicting retention, innovation, and overall employee

engagement. The article proposes a 90-day sprint, focusing on listening, promises,

piloting, and then publishing results. Diagnose your reality by blending quantitative

data with qualitative insights from employee feedback. Define your Employee Value Proposition with

clear, actionable behaviors, not just generic buzzwords. JIMAC10 offers practical