CapRoute: Smarter Capital Decisions

Unlock Smarter Capital Decisions for India’s Growth Engines India’s MSMEs and mid-sized companies

operate in an environment rich with lending options. Banks, NBFCs,

fintech lenders, government-backed schemes, and private credit funds collectively

offer unprecedented access to capital. On the surface, securing funding should be straightforward.

Yet, for many businesses, it isn’t. The challenge is not the absence

of capital—it is the absence of clarity. The Real Bottleneck: Decision-Making Before Access

Founders and CFOs are often confronted with fundamental, unanswered questions long before they

approach a lender. Which form of debt truly fits the business? Which institution is most likely to