Chaos in a Laptop Commercial

You ever zone out and start imagining a full-on movie scene in your head? That’s literally

my job. I’m a 24-year-old film director, and today I’m shooting a commercial for

Asus. Usually, laptop ads are super safe and clean, but I wanted to

flip that completely. I like making things I’ve never seen before—and honestly, I’ve never seen

total chaos in a laptop commercial. Back when I was still in school, pulling all-nighters

before deadlines felt like the world was ending. So that’s the concept: stress,

panic, rage—all of it. We’re shooting in slow motion, with lighting inspired

by Renaissance paintings, to make every emotion look like art. Oh, and just to make