Circular Fashion Will Redefine Loyalty

Sustainability will completely redefine fashion loyalty. The next generation won't just buy brands

they love, they'll demand brands that love the planet back. Here's the game

changer: 55 percent of emission reduction tactics actually save the industry money long term.

But here's what's wild, up to 40 percent of clothes never sell at full price,

and some never sell at all. Cutting overproduction in half would massively slash fashion's

carbon footprint. The future isn't just about buying organic cotton or recycled materials.

It's circular fashion: resale, rental, and repair becoming effortless.

Imagine your wardrobe connected to an app that knows what you haven't worn, suggests reselling