Circular Fashion Will Redefine Ownership
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Younger generations will completely transform fashion through sustainability. Here's what's happening.
Brands are shifting to recycled materials and organic cotton with lower carbon footprints.
But the real game changer is circular fashion. Imagine your wardrobe connected to an
app that suggests reselling items you haven't worn, automatically lists them with perfect
descriptions, and matches them to someone whose style fits perfectly. The best part is
that 55 percent of emission reduction efforts actually save the industry money long term.
Over 40 percent of clothes sell at discount or never sell at all. Cutting overproduction
in half would massively lower fashion's carbon footprint while making brands more profitable.
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