Circular Fashion Will Replace Ownership

Younger generations are forcing fashion brands to go sustainable or die. Here's the reality:

55% of emissions cuts in fashion actually save money, but brands keep overproducing.

Nearly half of all clothes sell at discount or never sell at all. The future isn't

just organic cotton, it's circular fashion. Imagine an app that knows your wardrobe, suggests reselling

items you don't wear, finds the perfect buyer instantly, and helps you buy

pre-loved pieces that match your style. No hassle, no waste.

The brands that survive won't be the ones making more stuff, they'll be the ones

making ownership obsolete.