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Curry Brand Goes Independent from Under Armour
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Created November 14, 2025About this video
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Stephen Curry is officially breaking up with Under Armour. After more than a decade together,
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the NBA superstar is taking his Curry Brand and going completely independent. It’s not a messy
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split, though. Both sides say it’s the right move for growth.
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UA’s founder even called him a strategic business leader. Curry says he’s grateful but is
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now focused on aggressive growth and changing the game for good, but on his own terms. The empire is expanding.
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