D Mart's Strategic Loss for Loyalty

Welcome to Finance Myth Busters and Facts, where we break down common financial

beliefs using clear analysis. Today, we are addressing the common financial

belief D Mart losses money on food court by mistake. D Mart is losing crores on ice cream,

popcorn, and yet making more money. Sounds crazy? Watch this.

In FY25, D Mart's food subsidiary reported rupees 9.66 crores of losses on rupees 226 crores

of revenue. But this loss is actually gold. Most of the brands spend money on marketing

on social media platforms like Facebook. You see, you scroll, zero retention.

D Mart instead uses that money on, uh, popcorn and ice cream counters.