Deep Work vs. Busy Work

Alright why should I care about Deep Work? I'm already working 12 hours a day.

Then you're the perfect example of why Cal Newport wrote this book. You're not working.

You're reacting. Emails. Notifications. "Quick calls." Fake urgency.

So what's the fix? Lock myself in a closet? Yes figuratively. Deep Work is the

ability to focus without distraction on cognitively demanding tasks. And Newport proves

it: That's the only skill that creates elite value in the 21st century. But I've got clients.

Demands. Deadlines. Then you're getting outcompeted. While you're "busy,"

someone else is doing 4 hours of Deep Work and producing 10X the results. Newport calls it: