Define Your Target Customer for Success

Most small businesses fail but not for the reason you think. It's not lack of money,

it's lack of clarity. Most owners jump into selling without knowing who their customer really

is. If you try to serve everyone, you end up serving no one.

But when you define a clear target customer, everything gets easier. Pricing becomes

simple. Marketing writes itself. Sales conversations flow naturally.

So before you launch your next idea, answer this one question. Who exactly am I

solving a problem for. Get that right and your business changes overnight.