Diageo North America RGM Transformation

Thank you for inviting Blend to be part of Diageo’s North America RGM Transformation journey,

and for the opportunity to respond to this RFI. We share your ambition for a

connected, intelligent RGM ecosystem across Price Optimization, Trade Promotion Optimization, and Growth Drivers

replacing fragmented tools and manual processes with insight led AI enabled decisions. Our team comes

from retail and CPG, with leaders who have owned pricing, promotion,

and analytics inside global consumer brands. We are not a traditional RGM vendor;

we are a data and analytics partner that builds the intelligent platforms RGM teams rely

on unifying data, codifying commercial logic, and embedding AI, agents,