Doing Nothing Becomes a Lucrative Business
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Picture this. A man gets fired for “doing nothing”… and ends up earning $80,000
a year doing exactly that. in 2018, Shoji Morimoto’s life fell apart when
his boss told him he had “no value.” No ambition. No contribution.
Just… nothing. But instead of trying to reinvent himself, Morimoto made a
bold, bizarre decision: He turned nothing into a business. He posted one
simple offer online: “I do nothing. I just exist. Rent me.” Almost overnight,
his quiet little service transformed into a national sensation. And before he knew it,
doing nothing became one of the most demanded roles in Tokyo. A woman hired
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