Effective Social Media Strategies for Insurance Agents

New insurance agents are making one huge mistake on social media that's costing them clients.

They're posting random content without a strategy. Here's what actually works.

First, pick your platform based on your audience. LinkedIn is great

for B2B connections, Facebook for local community engagement, Instagram and TikTok are perfect for

visual stories and videos. Next, create valuable content that solves problems.

Share risk management tips, client testimonials, and industry updates. Most agents just

post about their services, but your audience wants education first. Engage authentically by

responding to comments and hosting live Q&A sessions. Finally, network with professionals