Embracing Uncertainty for Impactful Progress

I am Peter Hinson. I'm a technologist at heart. But innovation is my true passion.

I had the chance to build three technology startups from scratch scratch and then switched.

Started teaching at London Business School and focused my research on phoenixes. Traditional companies

who can reinvent themselves and harness the power of innovation to build a better version of themselves

to be more impactful into this world of the never normal. I wrote the book the New Normal more

than a decade ago about what happens when digital stops being special and just becomes normal.

I think we're now entering a world of what I call the never normal. A world of constant

volatility and increasing complexity. But we shouldn't fear that. But it can be quite