Engineering Viral Success Through Emotions

Viral businesses aren't built on luck, they're engineered through psychological

triggers. The most successful viral companies tap into three core human emotions:

fear of missing out, social validation, and instant gratification. Take Dollar Shave

Club. They didn't just sell razors, they sold rebellion against overpriced

grooming. Their launch video cost 4500 dollars and generated millions in sales because

it made customers feel smart for choosing them. The secret sauce isn't the product,

it's making your audience the hero of their own story.