Ferrari’s Fiat Deal to Survive

Ferrari almost went bankrupt at the peak of its racing glory. In the 1960s,

Ferrari looked unstoppable, winning races, building legends. But behind the scenes, the company was

bleeding money. Racing was insanely expensive. Road car sales were limited,

and Ferrari was running out of cash fast. Pride was high, the bank balance

wasn't. So Enzo Ferrari did something fans still argue about. He sold part of

Ferrari, not to racers, not to enthusiasts, but to Fiat. Fans thought Ferrari

had sold its soul. Critics said the brand was finished. If this deal failed, hmm,

Ferrari was done. Fiat handled the money. Ferrari kept control of racing.