Ferrari’s Insult Created Lamborghini

This might be the most expensive insult in history. One sentence from Enzo Ferrari created

his biggest rival and cost him billions in lost sales. Ferruccio Lamborghini was a wealthy tractor

mechanic. But when his personal Ferrari kept breaking, he took it apart. He was shocked to

find it used the exact same ten-dollar clutch as his cheap tractors! He went to the factory

to offer advice. Enzo Ferrari didn't listen. He laughed and said: "You are just a

silly farmer. You know how to drive a tractor, but you will never be able to handle

a Ferrari." Psychologists call this "Reactance." When a high-performer is told they can't

do something, their brain fights to prove the doubter wrong. Ferruccio didn't