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Fixing Data Foundations Before AI Hype

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Created December 13, 2025

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https://www.revid.ai/view/fixing-data-foundations-before-ai-hype-d6cUmHXAreIUCmwmsmBN

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AI is completely confusing the e-commerce game right now and the numbers do not add up.

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You keep hearing how AI is revolutionizing online shopping, but the latest reports show the actual

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influence is still super muddy and hard to measure. While that is happening, the real action

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is in the background acquisitions. Salesforce just brought Informatica into their Data

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360 ecosystem. This is a massive play to fix the data foundation that powers all

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those fancy customer experiences. It seems like we need to fix the plumbing before

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we can really trust the AI hype train.

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