Fixing Data Foundations Before AI Hype
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AI is completely confusing the e-commerce game right now and the numbers do not add up.
You keep hearing how AI is revolutionizing online shopping, but the latest reports show the actual
influence is still super muddy and hard to measure. While that is happening, the real action
is in the background acquisitions. Salesforce just brought Informatica into their Data
360 ecosystem. This is a massive play to fix the data foundation that powers all
those fancy customer experiences. It seems like we need to fix the plumbing before
we can really trust the AI hype train.
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