From Facelifts to Brain Surgery: A Billion-Dollar Pivot

Well, it turned out the business didn't grow very fast focusing on plastic surgeons.

So he said, "I wonder if there's another surgical specialty that has an even bigger problem

that I could solve." And he discovered one, and it's neurosurgeons. And neurosurgeons

work in two places on our bodies, in our spines and in our brain.So I hope you never

have brain surgery, and I hope I never have it. But if they have to take a little

tumor out, I hope the forceps don't stick to some other tissues, 'cause I kind of

want to keep all the brain cells I can, right? John Thorne built

a fantastic business, sold it some years later to Stryker. Stryker is very happy.