From One Customer to Global Success
About this video
Learn how Jay began starting a business from scratch with just one customer. See how he turned a sneaker side hustle into a global brand.
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Video Transcript
Full text from the video
Jay wasn’t born with money. No investors. No family business. Just a cracked phone,
a notebook, and a job he hated. Every night after work, he sat in his tiny
room writing ideas. Most were trash. One stuck: Custom sneakers. Not hype shoes —
everyday shoes turned into art, hand-painted. He showed his friends. They laughed.
“No one’s buying that.” But one person believed in him: his little sister.
She said, “Make one pair. Just one. For me.” So he did.
He posted a photo of it online. And that ONE post changed everything. Someone messaged
him: “Hey, can you make me a pair too?” One customer.
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