From Vision to Execution at adidas

At adidas, we once had a software architect whose talent for imagining the future was impressive.

His mind lived five years ahead of everyone else. The only small challenge… was making tomorrow

actually arrive. He launched a platform named “Glass.” A brilliant name. Very visionary.

Very clean. Delivery? Well… Glass took long enough to roll out that some people

forgot it existed. And when it finally did, the business looked at it like you look

at a museum sculpture: “Interesting… but what do we do with it?” Undeterred,

the architect set off on his next adventure: Composable architecture. A modular world

where every part clicks together perfectly. In theory. In reality,