Why Your Business Development Team Should Be Independent

I actually think it's been really good for us because you're less driven by the metrics or

the KPIs that those two teams are reliant on or what they were, you know,

goaled on for success. Mm-hmm. And as, you know, everybody will know,

like, the marketing team is basically, you know, for all intents

and purposes, they care about getting a lead in the door, and then they wi-

you know, they kinda wash their hands, and they're like, "Great."

And if you've got a business development team that's only purpose is to support that initiative

or that effort, well, you're, you're misaligned with the entire