Hostile Return to Sterling Logistics

Year Four: The Break It took four years to get out of the mud. "The Link" gained

traction. I got a small seed investment from an angel investor who saw me pitching

at a tech meetup while wearing a hoodie I'd bought at Goodwill. He gave me fifty

thousand dollars. To me, it was all the money in the world. To him,

it was lunch money. I hired two guys, fellow dropouts, and we rented a basement office

in Belltown. We smelled like stale coffee and desperation. We worked twenty-hour

days. We broke things. We fixed them. Then, the market shifted.

E-commerce exploded. Suddenly, everyone needed to move boxes faster, cheaper,