How Casinos Keep You Shopping

Casinos and luxury malls have zero windows and it's not about security. It's called the

Gruen Effect, a psychological trap where architects remove all natural light to make you

lose track of time and direction. Without the sun or sky, your brain stops

sensing real time and enters shopping mode. Once you feel disoriented, your rational thinking

shuts down and impulse takes over. Studies show you stay twenty minutes longer and spend

forty percent more. The layout isn't built for efficiency, it's engineered to make you discover

things you never planned to buy. Next time you're shopping, check your watch

and ask yourself if you just got Gruened.