How Cognitive Biases Shape Decisions

Most of the decisions you make each day aren’t as logical as they feel. Your brain relies

on shortcuts called cognitive biases to save time and energy. These shortcuts

help you decide quickly—but they also quietly influence what you notice, what you trust,

and what you choose. That’s why certain opinions feel immediately right, familiar options

feel safer, and first impressions are hard to shake. Your brain isn’t trying to mislead

you. It’s trying to be efficient. Once you become aware of these biases,

you start noticing how often your choices are guided automatically… before you ever stop to think.