How Decoy Pricing Tricks You

You think you’re a rational shopper, but big corporations are playing your brain like a fiddle.

Ever wondered why the "Large" popcorn is only 50 cents more than the "Medium"? It’s a psychological

trap called the Decoy Effect—and it’s costing you thousands. The Struggle.

Imagine you have two choices: a $3 small or a $7 large. Your brain sees a 130% price jump.

The Large feels like a total rip-off, so most people—including you—pick the Small. The company makes

$3. They aren't happy. The Decoy. Now, they add a "Medium"

for $6.50. Suddenly, the math changes. You aren't comparing the Small to the

Large anymore; you're comparing the Medium to the Large. For "just 50 cents more," you get the