How Framing Changes Decisions

A quick question, would you join a college where there's 90% placement rate or would you join

a college where 10% don't get placed? It's the same thing really. Uh,

but if you notice, your brain reacts differently to both the choices. Another example,

the doctor says, "This surgery has a 90% success rate." You're calm. Imagine if the doctor

says, "You know, this surgery has a 10% failure rate," suddenly you're

anxious. So this is called the framing effect. It means that the way something is

presented changes how we feel and decide, uh, even when the facts

don't change. If next time something feels like a great deal, um,