How Restaurants Hack Your Choices
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Your favorite dinner spot is actually a military operation designed to hack your brain.
It starts in the kitchen, where the brigade system runs the show with the strict
hierarchy of an actual army, but the real mind game happens right on the menu.
Restaurants use a psychological tool called menu engineering to categorize dishes into Stars
and Dogs, literally manipulating you into ordering the most profitable plates without you
noticing. It is not just about food anymore, it is about molecular food pairing and
ghost kitchens that do not even exist physically. Hospitality has evolved from simple
service into a high-tech science of seduction, and you are the test subject.
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