How Snapchat’s Redesign Broke Habits

design change that killed daily habits. Snapchat used to be simple, fast,

and automatic, the kind of app you opened without thinking, which is exactly

how habits are supposed to work. Then one redesign changed where everything lived,

mixed friends with content, and forced users to relearn actions they had already

mastered. People didn’t hate Snapchat overnight, they just opened it less,

hesitated more, and slowly stopped feeling comfortable inside the app. Every small moment

of confusion trained users to close it faster, because habits don’t survive friction,

no matter how young or loyal the audience is. Snapchat thought users would adapt,