How Streetwear Conquered the World

Streetwear was born in gritty California garages, not in high-end fashion houses.

In the 1980s, legendary surfer Shawn Stussy transformed his hand-tagged signature into a

logo for T-shirts, turning his boards into a cultural phenomenon. The tees vanished

off shelves, faster than the surfboards ever did. Skaters,

rebels, and hip-hop icons embraced them, and suddenly, fashion wasn't dictated

by runways but by real voices. Streetwear fused music, art,

and exclusivity with a twist of rebellion. Seasons were out, and limited drops

were in. Once underground merch exploded into a billion-dollar empire that redefined