HYBE: Redefining K-pop and Entertainment
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Welcome to the epicenter of K-pop—a place where creativity knows no bounds. HYBE Corporation,
once Big Hit Entertainment, emerged from Bang Si-hyuk's dream in 2005. Signing RM and later
forming BTS in 2013, they faced criticism but skyrocketed to global fame by 2017.
In 2021, rebranding as HYBE marked a significant evolution in Korean entertainment.
With key acquisitions and a partnership with Scooter Braun, HYBE expanded its empire.
Now valued at $8.7 billion, HYBE continues to reshape pop culture, proving that the
future of entertainment has no limits.
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