Identifying Hidden Influencers with Graphs
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Hello, all The business use case I have taken here is the hidden
influencer problem to put it on a broader level. Right now, many companies identify
VIPs by looking at their own credit card spend. If guest A spends $100k,
they get a concierge. If guest B spends $20k, they get a standard email.
The reality that we're typically missing here is the fact that guest A,
despite being the big spender, travels alone. However, guest B,
despite being the small spender, might be a, a social influencer or a group organizer.
Because of him or her, 50 other families might have booked trips that particular
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