Identity Conflicts: High-Stakes Risks

MODULE 3 INTRODUCTION "You’ll notice that this is the only module in the entire program where I’m

stopping to give you a formal introduction. I’m doing that because of the sheer gravity of the conflicts

we are about to cover. If I didn't stop to explain this, I would be doing

you and your business a massive disservice. I have seen the literal destruction, the harm,

and the total loss that comes to companies when identity conflicts are ignored. I don't want that

to happen to you." "While regular conflicts—whether with teams, employees, or customers—are

always a problem, identity-based incidents are in a category of their own. These are catastrophes

that trigger federal fines, destroy reputations, and can shut a small business down for