Impact of Short Videos on Attention Control
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Does excessive short video scrolling impact your focus? Explore a 2025 study on 'TikTok Brain,' addiction, and decreased attention control. Learn to protect ...
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Does excessive scrolling through short videos actually rewire how we focus? A 2025 study by
Ye and colleagues, published in the International Journal of Mental Health Promotion,
examines this exact question. The researchers surveyed Chinese adolescents to analyze
the relationship between video usage intensity and mental health. They utilized the
"Stimulus-Organism-Behavior-Consequence" framework to model how usage patterns might lead to addiction. The study explores
a variable they call "TikTok Brain"—defined here as a state of "perceived mood enhancement" where
a user requires continuous, high emotional arousal. The data showed that higher usage
intensity was positively related to both short-video addiction and this "TikTok Brain" state.
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