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Impact of Short Videos on Attention Control

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Created November 24, 2025

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Does excessive short video scrolling impact your focus? Explore a 2025 study on 'TikTok Brain,' addiction, and decreased attention control. Learn to protect ...

https://www.revid.ai/view/impact-of-short-videos-on-attention-control-xr71h5AhcfYEVXfHs3lE

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Does excessive scrolling through short videos actually rewire how we focus? A 2025 study by

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Ye and colleagues, published in the International Journal of Mental Health Promotion,

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examines this exact question. The researchers surveyed Chinese adolescents to analyze

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the relationship between video usage intensity and mental health. They utilized the

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"Stimulus-Organism-Behavior-Consequence" framework to model how usage patterns might lead to addiction. The study explores

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a variable they call "TikTok Brain"—defined here as a state of "perceived mood enhancement" where

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a user requires continuous, high emotional arousal. The data showed that higher usage

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intensity was positively related to both short-video addiction and this "TikTok Brain" state.

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