Just Make It Work

Client says, "It's pretty simple, man. Slideshow nothing but a brand.

No wait, no temp, no drop test plan. Just vibes and

hope and a deadline to span." Ask how it ships, they say a

truck. Ask where it lives, they say, "On shelves."

Ask what it holds, well, that's a mystery, but they need

it done by next Tuesday. I say, "What's the budget?" They laugh out

loud, say, "We'll know when we see it." Wow.

Just make it work, make it cheap. Make it bulletproof and pretty for