K-Bomb: A Bold Noodle Revolution

Putting a cartoon Korean chef and fire on a noodle packet is how you take on the entire

instant noodle industry. The brand Too Yumm! wanted to launch a new line of spicy, South-Asian noodles

for trend-loving millennials. The challenge was breaking into an insanely competitive

market. So, they created "K-Bomb." The packaging design was the secret weapon.

It featured a dynamic, fiery logo, a cool Korean chef character, and Korean script

to feel authentic. Each flavor got its own vibrant color to pop on the shelf.

The result was a trendy, edgy design that looked totally different. It sparked major

curiosity, got people trying the product, and successfully launched the brand