Keeping Your Word Matters

Welcome back to The Extra Mile with Whitewater Freight. Let’s talk about one of the simplest

things in the world… that somehow also feels like a rare superpower these days: actually keeping

your word. I know — groundbreaking concept, right? But in a world where

everyone’s trying to out-negotiate each other, the people who stand tall and stay true

end up being the ones everyone remembers. Here’s what sparked this topic. Every now and then,

a carrier calls in and says, “Hey, we’ll run that load for a few hundred

bucks less than the guy you’ve already booked.” And our answer is always the same — instantly,

no hesitation — “Appreciate the offer, but we already gave our word.” Some