Key Insights from Raj Shamani's Video
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I watched this Raj Shamani video with the CEO of IndiaMART, and here are my top five takes from
this video. First, visit the market, don't just Google it.
Real customers think differently, so do on-ground research. Second,
go where no big brand exist. Chair, spices, cables,
sell there. Third, small bags equals to big money. Sell 50 gram of
fa- fancy packs, not lose one kg. Fourth, don't target all India.
Pick one city type first. India isn't one market. It changes every
200 kilometers. Fifth, are you in for quick cash or for building legacies forever?
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