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Key Insights from Raj Shamani's Video

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Created December 15, 2025

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I watched this Raj Shamani video with the CEO of IndiaMART, and here are my top five takes from

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this video. First, visit the market, don't just Google it.

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Real customers think differently, so do on-ground research. Second,

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go where no big brand exist. Chair, spices, cables,

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sell there. Third, small bags equals to big money. Sell 50 gram of

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fa- fancy packs, not lose one kg. Fourth, don't target all India.

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Pick one city type first. India isn't one market. It changes every

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200 kilometers. Fifth, are you in for quick cash or for building legacies forever?

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